As the New Year opens, I remind myself of where I started in order to anticipate where my future will lead. My business is my heart and soul, and revamping it this year feels a little like reinventing myself. The walls, which were once beige, are now covered with a light grey paint, and new carpet is being installed in the showroom as I type this message. The changes I have in store for Sweet Repeats reminds me of my passion – fashion. I love sharing with people how to look fabulous while on a budget, which is exactly why I started this business 27 years ago. However, with each year that passes I am reminded of the importance of modernization and adapting style.
2015 will be a powerhouse year for fashion, and I wanted Sweet Repeats to capture that essence. In honor of this, I’ve decided to eliminate the front racks as they are and replace them with a newer style. Light fixtures are on order, and custom shoe trees have been commissioned in order to better showcase the incredible merchandise rolling in. Soon, park benches and wall lighting sconces will add a new ambiance to the space and a scalloped-edge awning will frame the space above my counter. Customers trying on shoes will be able to relax on ottomans and splashes of pink accents will dot the store, capturing the essence of everyday chic that I feel – and my clientele exudes. But like a revamped wardrobe, not everything needs to be new, and so, like the perfect little black dress, we have repurposed some of our features and counters and rearranged the existing layout.
I have been so lucky to have a gracious and loyal staff that has been helping facilitate these renovations. The last time I gave my store a mini-makeover was over four years ago, but I understand that it is time to evolve with Sweet Repeats and ready it for another year of empowering people to take control of their image and feel wonderful about themselves. The next six weeks will be a whirlwind of change, and I would love to invite you to share this moment with me. Come experience the revamped Sweet Repeats and fall in love with fashion all over again.
Calling all Fashionistas—Golden Globe Award Ceremony this Sunday evening!!
Here is our opportunity to see movie and TV stars in one place wearing beautiful and glamorous clothing. The Globe Awards seem to be more of a party atmosphere than the Oscars —seems to be a little more fun, hipper and cooler. Always exciting to see which clothing designers are the fav of the stars!! Will the iconic designers be there—-CHANEL, OSCAR, VALENTINO, SAINT LAURENT? or will some of the new up and coming designers be represented? I will be watching hope you will be too!!